HELD last Apr. 5, at the Tugade Auditorium, the Bedan Psychological Society concluded their Psychology Week 2025 with their Mr. and Ms. Psychology 2025: Crowning of the Avatar beauty pageant as Jamie Ayaen (IV-VSP) and Diego Jardiniano (I-BSP) were crowned Mr. and Ms. Psychology 2025.

     Along with the title, the newly crowned Mr. and Ms. Psychology were also awarded the Best Casual Walk Award. Jardiano also bagged the Best Evening Wear and Best Advocacy with his platform on raising awareness among educators on mental health. 

     Kimberly Sanjorjo (I-BSP) and Philipp Noel Mued (I-BSP) were the first runners up. Sanjorjo was awarded Best Creative Wear and Best Evening Wear, while Mued was also awarded Best Creative Wear. 

     Sophia Villarico (II-BSP) was second runner-up and won the Best Advocacy Award with her platform on water conservati, which involvesby cleaning up water sources and implementing water conservation practices. Then, Reizen Zamora (IV-BSP), second runner-up, won the People’s Choice Award.

     In an interview with THE BEDAN HERALD, the newly crowned Mr. and Ms. Psychology shared their challenges and hardships during their preparations.

     Ayaen mentioned that it was her first time and that she willingly joined to try something new and explore opportunities beyond her comfort zone. While preparing as the representative of their batch, Ms. Psychology also had to manage her On-the-Job Training and study for her synthesis subject. Despite the exhaustion, she never saw it as a hindrance but a part of her journey.

     The newly crowned Mr. Psychology mentioned that it was his first time joining a pageant. He had planned to back out twice, but his seniors asked him to join. “This, I would say, ignited the 'want' aspect, and of course, it was further consolidated by the incentives," he said. He had challenges in the preparation, and had second thoughts about joining and managing his academics. 

     Jardinaino will compete at the Mr. and Ms. San Beda 2026, but Ayaen will hand off her crown to the first runner-up, Sanjorjo, to represent Psychology as she will graduate in a few months. “I believe it’s time to give the opportunity to the first runner-up, who’s equally deserving,” she added.